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Sunday, September 1, 2013

Shah Rukh Khan beats Akshay Kumar in brand war

Shahrukh Khan is one happy man these days. His film Chennai Express has broken all records in Bollywood so far and even after two weeks of release, the film is a favourite at the box office.

Now it seems that the Badshah of Bollywood is not only ruling the industry, he's also ruling the branding world. SRK has reportedly beaten Akshay Kumar when it comes to endorsements.



Sources inform that after the debacle of OUATIM Dobaara at the box office, the makers of a biscuit brand have allegedly dropped Akki and taken Shahrukh to promote their biscuit. Further to reports, while there was some bargaining involved regarding Akshay's price, it seems that SRK has been offered a whopping amount with no bargaining involved.

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